Asia-Pacific focused OTA owned by Booking Holdings. Strong inventory in Southeast Asia, Japan, Korea, and China.
Agoda and the Singapore Tourism Board have signed a three-year MOU that extends their partnership beyond destination marketing into data sharing, AI-powered travel recommendations and training for local tourism businesses.
Agoda VP of corporate development Timothy Hughes told WiT Queenstown that Reddit has become the number one travel source feeding large language models, and that keeping good content in front of those models is now a commercial necessity for OTAs rather than a moral one.
Booking Holdings is merging the B2B businesses of Agoda, Booking.com and Priceline onto one platform under Agoda CEO Omri Morgenshtern. Priceline partners are already being migrated, and none of it has been announced publicly.
Agoda has replaced its long-running Yield Control System extranet with the Agoda Partner Portal, adding mobile workflows, AI review summaries and rate suggestions up to 90 days ahead.
Booking Holdings booked 325 million room nights in Q2 2026, up just 5% year over year, the slowest pace in six quarters. Revenue of $7.35 billion beat expectations, and the company raised its cost-savings target to $650 million.
Agoda and the Taiwan Tourism Administration launched a destination marketing campaign running July–December 2026, targeting travellers in Singapore, Hong Kong, Japan and South Korea.
Agoda's H1 2026 data shows Malaysia, South Korea and China leading Thailand accommodation searches, with Chinese interest up 38% and inland destinations gaining ground.
Agoda has partnered with Checkout.com, putting AI transaction optimization behind guest payments and virtual card issuing behind its payouts to hotels and suppliers.
Agoda rolled out real-time flight notifications, a photo-forward Gallery View and an AI feature pairing hotel images with guest reviews, raising the stakes on listing photos.
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Agoda launched a multi-product checkout on May 18, allowing travelers to book hotels, flights, and activities in a single transaction, positioning the platform more directly against Expedia and Booking.com.
Agoda and the Macao Government Tourism Office are expanding their partnership for 2026, promoting boutique hotels in Macao's Outer Harbour District to new markets including Brazil, Vietnam, and Central Asia, with Middle East searches up 247%.