Flagship full-service OTA of Expedia Group. Offers flights, hotels, packages, car rentals, and activities globally.
Expedia is now available inside Meta's Muse agent, yet CEO Ariane Gorin told Skift Global Forum she doesn't expect most bookings to become end-to-end conversations.
Expedia Group's head of organic and agentic search says the company has a dedicated business-to-agent (B2A) team and plans for a range of agentic futures rather than a single outcome.
Expedia Group is betting on many specialised agents orchestrated into a whole-trip experience, not one monolithic assistant, with travelers keeping the final click on bookings and every live AI initiative registered and risk-rated.
Google now lets US users compare and book hotels without leaving an AI Mode conversation. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners.
Expedia Group announced 12 partner-facing products across Vrbo and its Escapia property management software, including a global rollout of pay-per-booked-night Sponsored Listings and a rebuilt Escapia reservation grid.
Travelers in the US can now complete a hotel reservation without leaving Google Search. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners, alongside five hotel chains.
US travellers can now complete a hotel reservation inside Google's AI Mode using Google Pay, with inventory from Booking.com, Expedia, Priceline, Hotels.com, Trip.com and five hotel groups. Ranking is organic for now.
Expedia Group beat the top end of its Q2 guidance and lifted full-year gross bookings and revenue targets. Underneath the beat, B2B gross bookings grew 21% against 8% for the consumer brands — while B2B's margin went the other way.
Expedia's restructured One Key program goes live today: earning rates now depend on status tier, flight bookings earn nothing, and the Hotel Price Guarantee disappears from Expedia and Hotels.com.
Expedia's travel-agent affiliate program is positioning itself as more than a booking tool, adding a push-based data API and custom booking identifiers aimed at agency back offices.
Expedia Group executives outlined their strategy for "business-to-agent" (B2A) marketing at the Explore partner conference, as AI agents emerge as a new layer between brands and travelers.
Expedia is merging its B2B and supply teams under Alfonso Paredes to streamline operations and boost its platform and partner business.