US-focused full-service OTA owned by Booking Holdings. Best known for Express Deals opaque bookings and the Negotiator brand.
Booking Holdings is running five consumer AI projects, including two stealth internal startups and a soon-to-launch Agoda planner, while Expedia scrapped its single chatbot for a multi-agent architecture.
Google now lets US users compare and book hotels without leaving an AI Mode conversation. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners.
Travelers in the US can now complete a hotel reservation without leaving Google Search. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners, alongside five hotel chains.
US travellers can now complete a hotel reservation inside Google's AI Mode using Google Pay, with inventory from Booking.com, Expedia, Priceline, Hotels.com, Trip.com and five hotel groups. Ranking is organic for now.
Booking Holdings is merging the B2B businesses of Agoda, Booking.com and Priceline onto one platform under Agoda CEO Omri Morgenshtern. Priceline partners are already being migrated, and none of it has been announced publicly.
Booking Holdings booked 325 million room nights in Q2 2026, up just 5% year over year, the slowest pace in six quarters. Revenue of $7.35 billion beat expectations, and the company raised its cost-savings target to $650 million.
Amazon has added Model Context Protocol support to Alexa+ and revived Amazon Wallet, with Priceline, Viator and Virgin Atlantic among the first travel partners building in-chat booking tools — while Booking.com, Expedia and major hotel chains sit out.
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Booking Holdings grew room nights 6% and revenue 16% in Q1 2026, though the Middle East conflict clipped an estimated two percentage points off growth. Adjusted EBITDA rose 19% to $1.3 billion.