US-focused full-service OTA owned by Booking Holdings. Best known for Express Deals opaque bookings and the Negotiator brand.
Booking Holdings booked 325 million room nights in Q2 2026, up just 5% year over year, the slowest pace in six quarters. Revenue of $7.35 billion beat expectations, and the company raised its cost-savings target to $650 million.
Amazon has added Model Context Protocol support to Alexa+ and revived Amazon Wallet, with Priceline, Viator and Virgin Atlantic among the first travel partners building in-chat booking tools — while Booking.com, Expedia and major hotel chains sit out.
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Booking Holdings grew room nights 6% and revenue 16% in Q1 2026, though the Middle East conflict clipped an estimated two percentage points off growth. Adjusted EBITDA rose 19% to $1.3 billion.