The world's largest travel reviews and metasearch platform. Originally a hotel review site, now spans accommodations, restaurants, and experiences.
Tripadvisor's continuing-operations revenue fell 7% in Q2 while adjusted EBITDA dropped 21%. Management put a number on the search problem: SEO headwinds took roughly five percentage points off Experiences growth.
Tripadvisor has executed the definitive purchase agreement to sell TheFork to American Express for $700 million in cash, after completing the French Works Council consultation. Closing is expected by the end of 2026, pending European antitrust clearance.
Amazon has added Model Context Protocol support to Alexa+ and revived Amazon Wallet, with Priceline, Viator and Virgin Atlantic among the first travel partners building in-chat booking tools — while Booking.com, Expedia and major hotel chains sit out.
Tripadvisor has agreed to sell its European restaurant-booking platform TheFork to American Express for $700 million in cash, ending months of strategic review and clearing the way for a sharper focus on Viator and experiences.
TripAdvisor's Q1 2026 revenue fell 4% to $382.4M, weighed down by a 20% drop in Hotels revenue as SEO traffic weakened. The Experiences segment (Viator) grew 8% and AI-driven conversion gains are emerging, but Adjusted EBITDA margin fell sharply to 6%.
Tripadvisor and Viator have launched as booking partners inside Claude and expanded their Alexa+ integration, part of a strategy to embed across every major AI travel planning surface.
Tripadvisor repaid $345.4 million in convertible notes at maturity using cash on hand, with no equity dilution — a clean balance sheet move that removes the company's most significant near-term debt obligation.
Activist investor Starboard Value is pushing TripAdvisor toward a sale. Here's what's at stake for hotels, experience providers, and restaurants that depend on the platform.
TripAdvisor has told the accommodation industry it's no longer the priority. Here's what hotels and STRs are actually losing in the experiences-first pivot — and how to respond.
TripAdvisor is formally merging with Viator and cutting roughly a fifth of its workforce. The reviews-and-metasearch era is winding down and the experiences business is taking over.