Asia-Pacific focused OTA owned by Booking Holdings. Strong inventory in Southeast Asia, Japan, Korea, and China.
At Skift Global Forum, Booking Holdings CEO Glenn Fogel played down AI booking agents, said LLM traffic is "significantly below 1%" of room nights, and pitched Airbnb's hotel push as a possible win for Booking.
Booking Holdings is running five consumer AI projects, including two stealth internal startups and a soon-to-launch Agoda planner, while Expedia scrapped its single chatbot for a multi-agent architecture.
Agoda search data shows demand spreading well beyond Nagoya to smaller Aichi Prefecture host cities for the 19 September – 4 October event window, with China-origin searches up 724%.
Agoda has launched the Room Grid Bot, an AI chat assistant in its app that recommends rooms and flags a "Best pick," shifting part of the room merchandising decision to Agoda's model.
Agoda VP of corporate development Timothy Hughes told WiT Queenstown that Reddit has become the number one travel source feeding large language models, and that keeping good content in front of those models is now a commercial necessity for OTAs rather than a moral one.
Agoda and the Singapore Tourism Board have signed a three-year MOU that extends their partnership beyond destination marketing into data sharing, AI-powered travel recommendations and training for local tourism businesses.
Booking Holdings is merging the B2B businesses of Agoda, Booking.com and Priceline onto one platform under Agoda CEO Omri Morgenshtern. Priceline partners are already being migrated, and none of it has been announced publicly.
Agoda has replaced its long-running Yield Control System extranet with the Agoda Partner Portal, adding mobile workflows, AI review summaries and rate suggestions up to 90 days ahead.
Booking Holdings booked 325 million room nights in Q2 2026, up just 5% year over year, the slowest pace in six quarters. Revenue of $7.35 billion beat expectations, and the company raised its cost-savings target to $650 million.
Agoda and the Taiwan Tourism Administration launched a destination marketing campaign running July–December 2026, targeting travellers in Singapore, Hong Kong, Japan and South Korea.
Agoda's H1 2026 data shows Malaysia, South Korea and China leading Thailand accommodation searches, with Chinese interest up 38% and inland destinations gaining ground.
Agoda has partnered with Checkout.com, putting AI transaction optimization behind guest payments and virtual card issuing behind its payouts to hotels and suppliers.