Asia-Pacific focused OTA owned by Booking Holdings. Strong inventory in Southeast Asia, Japan, Korea, and China.
Agoda's H1 2026 data shows Malaysia, South Korea and China leading Thailand accommodation searches, with Chinese interest up 38% and inland destinations gaining ground.
Agoda has partnered with Checkout.com, putting AI transaction optimization behind guest payments and virtual card issuing behind its payouts to hotels and suppliers.
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Agoda launched a multi-product checkout on May 18, allowing travelers to book hotels, flights, and activities in a single transaction, positioning the platform more directly against Expedia and Booking.com.
Agoda and the Macao Government Tourism Office are expanding their partnership for 2026, promoting boutique hotels in Macao's Outer Harbour District to new markets including Brazil, Vietnam, and Central Asia, with Middle East searches up 247%.
Booking Holdings grew room nights 6% and revenue 16% in Q1 2026, though the Middle East conflict clipped an estimated two percentage points off growth. Adjusted EBITDA rose 19% to $1.3 billion.
Agoda and the Taipei City Government have signed an MOU covering cobranded campaigns, digital training for local hospitality operators, and shared platform data to promote Taipei internationally.
Agoda's 2026 Travel Outlook Report shows India leading Asia in spiritual travel intent, with accommodation searches surging over 200% during major religious festivals.