Parent holding company of Booking.com, Agoda, Kayak, and Priceline. The largest online travel company in the world by gross bookings.
Owned brands
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Booking Holdings grew room nights 6% and revenue 16% in Q1 2026, though the Middle East conflict clipped an estimated two percentage points off growth. Adjusted EBITDA rose 19% to $1.3 billion.
Booking.com is now searchable and bookable through Claude, Anthropic's AI assistant, creating a new discovery channel for the platform's 28-million-property inventory.
OpenTable acquired Libro, a Montreal-based restaurant reservation platform, expanding Booking Holdings' presence in Canada ahead of World Cup travel this summer.
Booking Holdings is plowing $700M above baseline into Genius, merchant-of-record expansion, and AI agents. Here's what the 2026 reinvestment means for accommodation partners.