Parent holding company of Booking.com, Agoda, Kayak, and Priceline. The largest online travel company in the world by gross bookings.
Owned brands
IHG confirmed in its H1 2026 results that guests can now complete hotel bookings inside Google's AI Mode, with the reservations processed as direct. Booking Holdings says it is also in the pilot.
Booking Holdings is merging the B2B businesses of Agoda, Booking.com and Priceline onto one platform under Agoda CEO Omri Morgenshtern. Priceline partners are already being migrated, and none of it has been announced publicly.
Booking Holdings booked 325 million room nights in Q2 2026, up just 5% year over year, the slowest pace in six quarters. Revenue of $7.35 billion beat expectations, and the company raised its cost-savings target to $650 million.
Booking Holdings shareholders approved an officer liability amendment at the 2026 annual meeting, while a proposal on operations in illegal settlements was rejected with just 10% support.
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Booking Holdings grew room nights 6% and revenue 16% in Q1 2026, though the Middle East conflict clipped an estimated two percentage points off growth. Adjusted EBITDA rose 19% to $1.3 billion.
Booking.com is now searchable and bookable through Claude, Anthropic's AI assistant, creating a new discovery channel for the platform's 28-million-property inventory.
OpenTable acquired Libro, a Montreal-based restaurant reservation platform, expanding Booking Holdings' presence in Canada ahead of World Cup travel this summer.
Booking Holdings is plowing $700M above baseline into Genius, merchant-of-record expansion, and AI agents. Here's what the 2026 reinvestment means for accommodation partners.