About Booking Holdings
Parent holding company of Booking.com, Agoda, Kayak, and Priceline. The largest online travel company in the world by gross bookings.
Founded 1997
Norwalk, Connecticut, USA
BKNG
Owned brands
Strategy
Booking Holdings' $700M Bet: Inside the Platform Lock-In Push for 2026
Sarah
March 01, 2026
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