Expedia

Overview

Expedia.com is the flagship consumer brand of Expedia Group and one of the longest-established online travel agencies in the world. Originally launched as a division of Microsoft in 1996, Expedia pioneered packaged online travel and remains one of the most recognized travel brands globally, particularly in North America.

Business Model

Expedia is a full-service OTA selling flights, hotels, vacation rentals, cars, cruises, activities and packaged combinations. It operates a mix of merchant and agency models, with packaged travel a long-standing strength because bundling air, hotel and car generates higher margins and customer retention than single-item bookings.

Market Position

Expedia.com is one of the largest OTAs in the United States and a top-tier brand across many global markets. Within Expedia Group it shares supply, payments and technology with Hotels.com and Vrbo, and is the flagship participant in the One Key loyalty program that unifies the group's consumer brands.

Key Facts

Expedia is known for its packaging engine, breadth of inventory across all travel verticals, the One Key Cash loyalty currency, and its mobile app which is consistently one of the most downloaded travel apps in the U.S. The brand has invested heavily in generative-AI trip planning and personalization in recent years.