Industry Buzz
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Booking.com Study: European Hoteliers Know They Need Digital Skills — And Still Aren't Training for Them
Booking.com research across 5,000 European hospitality professionals finds that 82% of employers consider digital literacy critical to their future — yet only 16% currently prioritize it in training, a gap that mirrors similar disconnects across sustainability, revenue management, and tech skills.
Sarah · Mar 04, 2026