Google puts hotel booking inside AI Mode, with the OTAs as partners
Google now lets US users compare and book hotels without leaving an AI Mode conversation. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners.
The world's largest online travel agency by traffic and bookings. Part of Booking Holdings (NASDAQ: BKNG).
Google now lets US users compare and book hotels without leaving an AI Mode conversation. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners.
Airbnb has appointed Pepijn Rijvers, formerly Tripadvisor Group's CBO and a 12-year Booking.com veteran, as chief business officer, making him the third senior Booking.com alumnus to join in recent months.
Booking.com's 1 September connectivity release fixes a bug that stopped confirmation messages reaching providers for bookings made before 4 August, adds 360-degree photo uploads, and changes the wording of sustainability facilities.
Booking.com research finds nine in ten US travelers reject lowest-price logic, while 69% have used installment or buy-now-pay-later products to fund a trip and 24% would skip travel without them.
Travelers in the US can now complete a hotel reservation without leaving Google Search. Booking.com, Expedia, Hotels.com, Priceline and Trip.com are among the launch partners, alongside five hotel chains.
US travellers can now complete a hotel reservation inside Google's AI Mode using Google Pay, with inventory from Booking.com, Expedia, Priceline, Hotels.com, Trip.com and five hotel groups. Ranking is organic for now.
IHG confirmed in its H1 2026 results that guests can now complete hotel bookings inside Google's AI Mode, with the reservations processed as direct. Booking Holdings says it is also in the pilot.
Booking Holdings is merging the B2B businesses of Agoda, Booking.com and Priceline onto one platform under Agoda CEO Omri Morgenshtern. Priceline partners are already being migrated, and none of it has been announced publicly.
Booking Holdings booked 325 million room nights in Q2 2026, up just 5% year over year, the slowest pace in six quarters. Revenue of $7.35 billion beat expectations, and the company raised its cost-savings target to $650 million.
Booking.com surveyed 10,136 travellers in ten APAC markets. Nine in ten would adapt plans rather than cancel, and value-led, local, longer stays are gaining ground.
Booking.com's Summer Getaway Report finds 71% of Brits heading somewhere new this summer, with adults-only stays, solo trips and secondary UK coastal towns all surging.
Booking.com is steering travelers from Santorini, Ibiza and Bali toward lesser-known alternatives, citing data that 29% of travelers want "destination dupes."