The world's largest online travel agency by traffic and bookings. Part of Booking Holdings (NASDAQ: BKNG).
Air India will sell Booking.com accommodation through a co-branded platform in its app and website, the latest sign of OTAs pushing distribution directly into airline channels.
Booking.com and Oxford Economics say travel demand booked through the platform supported €691 billion in European economic activity and 4.7 million jobs in 2025. The company-funded figures arrive amid DMA scrutiny.
Booking.com search data shows U.S. domestic accommodation searches up 21% and flight searches up 29% for summer 2026, led by Austin, Atlanta and a cluster of major cities.
Booking Holdings shareholders approved an officer liability amendment at the 2026 annual meeting, while a proposal on operations in illegal settlements was rejected with just 10% support.
Booking.com's sixth annual European Accommodation Barometer finds chains and independents diverging sharply on revenue, cybersecurity readiness, and economic outlook, based on a survey of 1,240 operators across 24 markets.
Booking.com's 2026 Travel Proud research found that 42% of LGBTQ+ employees have turned down business opportunities over travel safety concerns, and 44% have avoided applying for jobs at companies without clear LGBTQ+ travel protections.
Booking.com's 2026 Travel Proud Report surveyed 13,331 LGBTQ+ travelers across 19 countries and found that only 31% are out while traveling, 44% are taking more safety precautions than before, and 37% feel safer asking AI about local conditions than asking a human.
Booking.com uses a merchant model to hold $8.2 billion in traveler funds, driving growth and profit via currency conversion fees.
Booking Holdings is launching BKNG Ads, a unified advertising platform spanning Booking.com, Priceline, and Agoda — the first time partners can buy across all three brands through a single buy.
Booking.com has added car rental search to its ChatGPT app and launched three AI tools covering post-booking support, review summaries, and smarter search filters.
Google's I/O 2026 announcements confirm the company's move from search intermediary to active travel booking platform — with Booking.com and Expedia among the first named OTA partners for direct hotel and flight booking in AI Mode.
BC Premier David Eby publicly rejected Airbnb's FIFA World Cup exemption request, while Mexico City reviews its STR law and a Valencia court voided the city's tourist housing moratorium. What each means for operators.