Trip.com Group

Overview

Trip.com Group Limited (NASDAQ: TCOM, HKEX: 9961) is the largest online travel agency in Asia and one of the largest in the world. Founded as Ctrip in 1999 in Shanghai, the group has grown into a multi-brand global travel platform with hundreds of millions of registered users across Greater China, Asia-Pacific and increasingly Europe and the Americas.

Brand Portfolio

The group operates four primary consumer brands:

• Trip.com — international flagship brand serving travelers outside mainland China in 24+ languages
• Ctrip — the original brand and leading OTA in mainland China
• Skyscanner — Edinburgh-headquartered global flight and travel metasearch (acquired 2016)
• Qunar — major Chinese OTA and metasearch (acquired 2015)

Business Model

The group runs a hybrid model combining agency commissions, merchant model accommodation sales, packaged tours and corporate travel management. Air ticketing remains a core pillar in China and across Asia, alongside fast-growing accommodation, train, attractions and cross-sell ancillaries. Skyscanner contributes significant metasearch traffic and referral revenue.

Market Position

Trip.com Group is the dominant OTA in mainland China and the leading inbound and outbound platform for Chinese travelers. Internationally, Trip.com has emerged as one of the fastest-growing OTAs in Europe and Asia, often credited as the first major challenger to Booking.com and Expedia in those regions in years.

Strategic Direction

Strategic priorities include international expansion of the Trip.com brand outside China, deeper integration of Skyscanner's traffic into transactional flows, AI-powered trip planning through its TripGenie assistant, and continued growth in train and rail bookings, attractions and high-end packaged travel.