GetYourGuide Partners with the NBA's Orlando Magic on Live Tourism

GetYourGuide is piloting a new marketing model with the Orlando Magic, betting that live sports can convince international visitors to extend their trips.

Announced on 13 October 2026, the partnership ahead of the 2026-27 NBA season builds on several seasons of collaboration that helped international visitors add a Magic home game to Orlando trips. For 2026-27 the companies are piloting a new marketing model meant to encourage experimentation in the live tourism sector.

What it includes

GetYourGuide branding will appear on game ticket confirmation emails, pre- and post-game communications, app and web placements, and select on-court and social media campaigns. The campaign targets NBA fans already planning Orlando visits.

Comment

Martin Sieber, Director of Product and GetYourGuide co-founder, said: "Live sports are becoming one of the most powerful reasons international travelers add an extra day to a trip." J.T. McWalters, Magic Executive Vice President of Global Partnerships, said: "Great experiences create lasting memories, and that's something both the Orlando Magic and GetYourGuide value deeply."

GetYourGuide says it lists experiences in more than 18,000 cities, offering 200,000 experiences through 50,000 supply partners.