Owned brands
Expedia Group, Inc. (NASDAQ: EXPE) is a Seattle-headquartered global travel platform serving leisure travelers, business travelers and travel suppliers. Through its consumer brands, B2B division and advertising business, the group powers a significant share of the world's online travel transactions.
Expedia Group operates several well-known consumer brands:
Expedia Group operates a hybrid agency and merchant model, with merchant model representing the majority of room nights. Revenue comes from accommodation, air, advertising and media (Trivago and Expedia Group Media Solutions), plus its growing B2B segment which powers travel for corporate partners, airlines and other resellers via the Expedia TAAP and Rapid APIs.
Expedia Group is consistently the second-largest Western OTA group behind Booking Holdings, with particular strength in the United States and in vacation rentals through Vrbo. Its B2B distribution arm is one of the largest wholesale travel platforms in the industry.
Recent priorities include unifying the technology stack across brands, the One Key loyalty program that bridges Expedia, Hotels.com and Vrbo, doubling down on B2B distribution as a high-growth channel, and accelerating AI-powered trip planning and customer service. The company has also been streamlining its brand portfolio and re-investing marketing into core brands.
Events
Delayed 15 min. Adjusted closes. Not financial advice.
A WARN notice shows 58 Seattle positions will be eliminated between November 21 and December 1, 2026.
A WARN notice filed in Washington state shows 58 corporate roles will go in late November and early December.
Expedia is now available inside Meta's Muse agent, yet CEO Ariane Gorin told Skift Global Forum she doesn't expect most bookings to become end-to-end conversations.
Expedia Group's head of organic and agentic search says the company has a dedicated business-to-agent (B2A) team and plans for a range of agentic futures rather than a single outcome.
Expedia Group is betting on many specialised agents orchestrated into a whole-trip experience, not one monolithic assistant, with travelers keeping the final click on bookings and every live AI initiative registered and risk-rated.