Booking Holdings Analysis & News

About Booking Holdings

Parent holding company of Booking.com, Agoda, Kayak, and Priceline. The largest online travel company in the world by gross bookings.

Founded 1997 Norwalk, Connecticut, USA BKNG

Owned brands

Agoda Booking.com Kayak Priceline

Strategy

Booking Holdings Launches Lola, a Standalone AI Travel Assistant From Kayak's Founders

Sarah September 29, 2026

Latest from Booking Holdings

Exploring accommodations through AI, a new era in travel bookings.

Tech Deep Dive 2 min read

Booking.com Is Now Directly Accessible Inside Claude

Booking.com is now searchable and bookable through Claude, Anthropic's AI assistant, creating a new discovery channel for the platform's 28-million-property inventory.

Sarah · Apr 23, 2026

Emphasizing the local dining experience as part of travel.

Strategy 2 min read

OpenTable Acquires Libro, Extending Booking Holdings' Reach Into Canadian Restaurant Market

OpenTable acquired Libro, a Montreal-based restaurant reservation platform, expanding Booking Holdings' presence in Canada ahead of World Cup travel this summer.

Sarah · Apr 20, 2026

Visualizing growth: a moment of strategic planning.

Strategy 4 min read

Booking Holdings' $700M Bet: Inside the Platform Lock-In Push for 2026

Booking Holdings is plowing $700M above baseline into Genius, merchant-of-record expansion, and AI agents. Here's what the 2026 reinvestment means for accommodation partners.

Sarah · Mar 01, 2026