Airbnb Becomes Official Lodging Partner for Five NASCAR Racetracks Starting 2027

Short-term rental listings will appear directly on the websites of five NASCAR and Speedway Motorsports racetracks starting with the 2027 season, under a new partnership announced by Airbnb on May 12.

The deal covers Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway, North Wilkesboro Speedway, and Talladega Superspeedway. Fans visiting those sites will see Airbnb accommodation options surfaced alongside event information, a setup designed to connect race-weekend visitors to nearby homes, cabins, and farms rather than hotels.

The commercial logic is straightforward: the racetracks in this partnership sit in small towns where traditional hotel inventory runs thin on race weekends. Airbnb says 63 percent of US Census tracts nationally have an Airbnb listing but no hotel, and the towns around Darlington, North Wilkesboro, and Talladega are cited as prime examples of markets where short-term rentals are effectively the only scalable accommodation option. By distributing listings through the tracks' own digital platforms, Airbnb gains a high-intent channel at the moment fans are planning their trips.

The announcement was made at the South Carolina State Capitol in Columbia alongside Darlington Raceway leadership and state elected officials. Governors of Virginia, North Carolina, and South Carolina each provided statements pointing to the economic impact for their states.

"Big events have been part of Airbnb's DNA since day one, and there are few events more deeply woven into the fabric of American communities than NASCAR," said Adam Alfandary, Head of US East Business at Airbnb. "This partnership puts locals at the front of the pack and helps communities that make race weekends possible share directly in the economic opportunity it creates."

The deal is framed around host income as much as fan experience. Airbnb cited 2025 data showing guests spend approximately $200 per person per day when traveling through the platform, excluding the cost of the stay itself.

For property managers and hosts operating near any of these five tracks, the partnership represents a new distribution channel ahead of the 2027 season. Hosts should expect increased demand visibility during race weekends once the integration goes live on racetrack websites.