Vrbo Research: Travelers Will Pay More for Vacation Rentals They Trust

Market Pulse 2 min read

Older Travelers Act More Sustainably Than Younger Ones, Booking.com Data Shows

Booking.com's 2026 Travel and Sustainability Report finds that Boomers and Gen X outperform younger generations on actual sustainable travel behavior, while 100 million room nights were booked at certified sustainable properties in 2025 — a demand signal properties can no longer ignore.

Sarah · Apr 20, 2026

Travel Trends 2 min read

Google's 2026 Summer Travel Data: Month-Long Stays, Solo Trips, and AI Booking Hit New Highs

Google's summer 2026 data shows AI travel planning up 350%, solo travel at an all-time high, and "month long hotel stay" trending — signals that matter for anyone watching booking patterns.

Sarah · Apr 17, 2026

Industry Buzz 1 min read

Booking.com Data Breach Exposes Customer Details Amid Security Concerns

Booking.com confirms a data breach where hackers accessed customer data, including booking details, though financial info was not compromised.

Sarah · Apr 17, 2026

Industry Buzz 2 min read

Agoda Signs MOU With Taipei to Promote City as Asian Destination

Agoda and the Taipei City Government have signed an MOU covering cobranded campaigns, digital training for local hospitality operators, and shared platform data to promote Taipei internationally.

Sarah · Apr 16, 2026

Strategy 2 min read

Expedia Group Advertising Partners with Magnite to Push Traveler Data Beyond Its Own Sites

Expedia Group Advertising is teaming up with Magnite to let advertisers reach high-intent travelers across streaming, display, and audio — using Expedia's first-party data outside its own platforms for the first time at scale.

Sarah · Apr 16, 2026

Market Pulse 3 min read

Airbnb says US hosts and guests generated $93B in economic activity in 2025

Airbnb's commissioned economic impact analysis puts the platform's US contribution at a record $93 billion in 2025, supporting 1.1 million jobs and generating $26 billion in tax revenue, with nearly 40% of host earnings coming from communities with no hotels.

Sarah · Apr 15, 2026

Strategy 1 min read

Dutch Consumer Group Launches Legal Action Against Booking.com

A Dutch consumer group has initiated legal proceedings against Booking.com, challenging its practices under competition laws.

Sarah · Apr 15, 2026

Market Pulse 2 min read

Expedia Study: Travelers Use AI to Plan but Won't Let It Book

A YouGov survey of 5,700 travelers across the US, UK, and India finds that 68% still prefer booking through trusted brands despite growing comfort with AI planning tools — with 66% unwilling to let AI complete purchases on their behalf.

Sarah · Apr 14, 2026

Strategy 3 min read

Airbnb Activates $1M Houston World Cup Investment and What It Means for Local Hosts

Airbnb formally activated its $1 million-plus Houston community investment on April 13, including a 14-mile transit loop connecting World Cup venues. Here is what local STR operators and hosts should read into it.

Sarah · Apr 13, 2026

Travel Trends 2 min read

Agoda: India Leads Asia in Spiritual Travel Demand, With Search Surges Topping 200%

Agoda's 2026 Travel Outlook Report shows India leading Asia in spiritual travel intent, with accommodation searches surging over 200% during major religious festivals.

Sarah · Apr 10, 2026

Tech Deep Dive 3 min read

Kayak's AI Mode and the Natural-Language Pivot in Metasearch

Kayak's AI Mode, launched in October 2025, is the clearest signal yet of how intent-driven queries are rewriting metasearch — and it lands as the company prepares for life after Steve Hafner.

Sarah · Apr 09, 2026

Market Pulse 6 min read

Booking.com vs the World: How the Top 20 OTAs Stack Up by Monthly Traffic

A 2025 traffic-based ranking of the world's 20 largest online travel agencies shows Booking.com in a league of its own — pulling 3 to 4 times the monthly visits of any competitor. We break down the rankings, the holding-group consolidation, and the regional champions still holding their own.

Sarah · Apr 09, 2026