Trip.com

Overview

Trip.com is the international consumer brand of Trip.com Group, serving travelers outside mainland China across more than 200 countries and territories. The brand was relaunched in 2017 after Ctrip acquired the Trip.com domain, becoming the group's primary outward-facing identity for global expansion.

Business Model

Trip.com operates as a full-service OTA selling flights, hotels, trains, car rentals, airport transfers, attractions and packages. It runs on a hybrid agency and merchant model with strong air ticketing capabilities inherited from its Ctrip heritage, and is one of the few major Western-facing OTAs with deep train and rail booking functionality across Europe and Asia.

Market Position

Trip.com has emerged as one of the fastest-growing OTAs in Europe and Asia in the post-pandemic period, frequently cited as the first major new challenger to Booking.com and Expedia in years. Its scale advantage comes from inherited Ctrip supply, group purchasing power and technology, and the brand has invested heavily in localized marketing across Western Europe in particular.

Key Facts

Trip.com is supported by a 24/7 multilingual customer service operation, the TripGenie generative-AI travel assistant, an established loyalty program (Trip Coins and Trip.com Rewards), and one of the most comprehensive train booking products in the OTA space, covering high-speed rail networks in China, Europe, Japan and the UK.