Qunar (去哪儿)

Overview

Qunar (去哪儿) was founded in Beijing in 2005 as one of China's leading travel metasearch and OTA platforms. It became part of Trip.com Group (then Ctrip) in 2015 through a share swap that consolidated the two largest Chinese online travel companies into a single group.

Business Model

Qunar combines metasearch and transactional OTA functionality, selling flights, hotels, train tickets and packages directly while also surfacing third-party deals. It is positioned as a value-oriented brand within the Trip.com Group portfolio, complementing Ctrip's premium and full-service positioning.

Market Position

Qunar is one of the most recognized travel brands among younger and more price-sensitive Chinese travelers. Inside Trip.com Group it provides a distinct brand and audience segment, helping the group cover the full price spectrum of the Chinese travel market without cannibalizing the Ctrip brand.

Key Facts

Qunar's name translates roughly as "where to go," reflecting its origins as a travel search engine. The brand is known for aggressive promotional pricing, deep integration with Chinese payment platforms, and a strong mobile presence among Generation Z and millennial Chinese travelers.