Mirai Launches ChatGPT Plugins That Let Guests Book Hotels Directly

Mirai, a hotel technology company focused on direct bookings, has started rolling out ChatGPT plugins that let travelers search and book a hotel without leaving the chat. The bookings go through the hotel's own booking engine, not an OTA.

The first properties live are Emperador and Moderno in Madrid, Porcel Hoteles in Granada, and Gloria Thalasso & Hotels in the Canary Islands.

How it differs

Mirai says most hotel plugins today copy the website's look and then send the user to the site to pay. Its plugins instead expose the booking engine's own functions. A guest can check availability and prices, switch currency, apply a promotion, and make, change or cancel a booking inside the conversation. They run on Mirai's AI and Model Context Protocol layer, the same one behind its Sarai assistant. OpenAI recently renamed "Apps" to "plugins" in its ecosystem.

Mirai's example is a request like a family weekend in Madrid with breakfast and a cancellable rate, handled start to finish in the chat.

Expectations are low, on purpose

Mirai calls this an early, deliberately limited launch. Open questions remain about how travelers will find plugins and whether they will shape inspiration and recommendations, not just the final step. The company does not expect plugins to become a high-volume channel soon. The value for now is learning and getting the direct channel ready.

Pablo Delgado, Mirai's Managing Partner and CEO America, argued that hotels must be operable by AI agents, not just discoverable. "Being operable will allow it to compete for the booking," he said.

What it means for operators

If AI assistants become a place where trips are planned, a hotel with a bookable direct channel there avoids handing the sale to an OTA. For now the volumes are tiny, so this is a watch item rather than a project. Ask your booking engine vendor what its AI plans are.