HBX Group Launches Growth Accelerator Toolkit for Hotel Partners

HBX Group is giving hotels direct, self-service levers to push demand through its B2B marketplace, a notable shift for properties that rely on wholesale distribution.

HBX Group (HBX.SM), a B2B travel technology marketplace, has launched Growth Accelerator, a self-service commercial toolkit inside its Partner Portal. It helps hotel partners decide how to capture demand and grow across HBX's global marketplace.

Three tools in one

• Visibility Campaigns: increase a hotel's exposure in selected source markets.
• Incentive Booster: activate targeted incentives for selected periods, inventory and rate plans.
• Market Groups: group countries and create market-specific offers to focus on priority source markets.

HBX says its commercial experts will continue to advise partners alongside the new tools.

Comment

Xabier Zabala, Chief Sourcing & Commercial Services Officer at HBX Group, said Growth Accelerator gives partners "greater control over the activation of growth opportunities."

The release is dated 23 September 2026 and was published on HBX's newsroom on 13 October 2026.