Pace Report
Pace Report is a revenue management report that compares on-the-books reservations for a future date or period against a reference point — typically the same time last year, the same point last month, or the budget/forecast for that date. It shows whether bookings are running ahead, behind, or in line with expectations.
What it tracks
A typical pace report includes:
- Rooms on the books for the future date
- Comparison reference — same time last year (STLY), forecast, or budget
- Variance — absolute and percentage difference
- ADR pace — same comparison for rate, not just volume
- Revenue pace — rooms × ADR
Why it matters
Pace is the trajectory view of demand. Pickup tells you what happened in the last 24 hours; pace tells you whether that's enough to land where you need to be by the arrival date.
How it's used
A revenue manager seeing negative pace for a normally strong date — say, 200 rooms on the books vs 240 at the same point last year — has several levers:
- Lower BAR to stimulate demand
- Open promotional rate plans
- Increase OTA bidding on metasearch
- Push wholesale or group business if available
- Investigate the cause — competing event, weather, broader market softening
The opposite — positive pace — gives the manager room to raise rates and maximize the additional demand.