HotStats

HotStats is a hotel benchmarking service that provides profit-and-loss performance data, allowing properties to compare their full operating performance — not just rooms revenue — against a competitive set. Where rooms-focused benchmarks center on metrics like ADR, occupancy, and RevPAR, HotStats benchmarks department-level revenues, costs, and profitability, giving operators and owners visibility into how efficiently they convert revenue into profit relative to peers.

What it covers

HotStats reports extend beyond the top line to include departmental revenues and costs (rooms, food and beverage, and other operated departments), labor costs, and bottom-line profitability metrics such as GOPPAR and TRevPAR. Data is typically delivered monthly and aggregated into anonymized competitive sets so individual properties cannot identify one another's figures.

Example

A hotel posts strong RevPAR but suspects its margins lag the market. Its HotStats report shows GOPPAR is 15% below the competitive set despite comparable RevPAR — pointing to higher labor and F&B costs rather than a revenue problem. Management redirects its attention from rate strategy to cost control, where the real gap lies.

Why it matters

Revenue benchmarks alone can mask profitability problems: two hotels with identical RevPAR can have very different bottom lines. Profit-level benchmarking helps owners, asset managers, and operators judge whether underperformance stems from pricing, cost structure, or operational efficiency, and supports more informed budgeting, asset management, and ownership decisions. It complements rooms-focused benchmarking by extending the comparison all the way to gross operating profit.

Related

• STR Report — rooms-focused benchmarking that HotStats complements with profit data
• GOPPAR (Gross Operating Profit per Available Room) — a core profitability metric reported by HotStats
• TRevPAR (Total Revenue per Available Room) — a total-revenue metric featured in profit benchmarking
• Comp Set (Competitive Set) — the peer group a property is measured against