BAR by Day
BAR by Day is a pricing approach in which a hotel sets a distinct Best Available Rate for each individual arrival date rather than applying a single static rate across a season or period. Instead of one published rate that holds for weeks, each date carries its own BAR, adjusted to reflect the demand, occupancy, and competitive pressure forecast for that specific day.
This is the everyday execution of dynamic pricing at the date level: a Tuesday in a soft week and a Saturday during a citywide event will each carry their own BAR, optimized independently.
Example
For a single week a hotel publishes the following best available rates:
Mon €120 · Tue €115 · Wed €125 · Thu €140 · Fri €180 · Sat €210 · Sun €130
Each day's rate reflects its own demand profile — midweek corporate softness, a Thursday uptick, and a strong weekend — rather than a flat €150 applied across all seven nights.
Why it matters
BAR by Day lets revenue managers capture demand precisely where it exists, lifting rates on high-demand dates while staying competitive on soft ones. It maximizes RevPAR by avoiding the lost revenue of underpricing peak dates and the lost occupancy of overpricing weak ones. It also interacts closely with length-of-stay logic: a multi-night stay spanning both peak and trough dates will blend several daily BARs, which is why properties often layer BAR by Day with length-of-stay restrictions to protect high-value dates.
Related
- BAR (Best Available Rate) — the underlying rate concept that BAR by Day applies per date
- Dynamic Pricing and Open Pricing — the strategies BAR by Day operationalizes
- MinLOS / MaxLOS — restrictions often paired with daily rates to shape demand
- Demand Calendar — the forecast view that informs each day's BAR