Expedia Group B2B Launches AI Toolkit and Intelligent Experience Platform at Explore 26

At its Explore 26 partner conference in Las Vegas, Expedia Group B2B unveiled its new AI toolkit and the Intelligent Experience Platform — a set of composable AI components designed to let B2B partners build branded travel experiences on top of Expedia's supply and intelligence infrastructure.

The Intelligent Experience Platform

The platform is built around the premise that travel distribution is shifting: travelers increasingly expect AI-assisted trip planning, and the companies serving them — airlines, loyalty programs, financial services, non-travel brands — need to launch those experiences quickly without rebuilding travel infrastructure from scratch.

The Intelligent Experience Platform gives partners modular AI components that plug into APIs, interfaces, and agent workflows. The aim is to reduce the time and investment required to launch a travel experience — particularly as AI agents become a more common interface layer between consumers and services.

The AI toolkit is currently in preview with select partners and will roll out more broadly in the coming months.

Other B2B Announcements

Expedia Group B2B also announced two new merchandising tools for Rapid API partners:

• Merchandising API — allows partners to build marketing experiences across their platforms and channels, pulling offer and promotional data directly from Expedia's inventory.
• B2B Partner Portal upgrades — the portal now supports marketing strategy planning and campaign tracking.

On the scale side: Expedia Group B2B currently handles more than 7 million servicing calls annually and provides 24/7 support in 25 languages, giving enterprise partners a confidence baseline for compliance-sensitive use cases.

Reading the Strategy

The Intelligent Experience Platform signals that Expedia is preparing for a world where the dominant travel discovery interface may not be a traditional search box. If travelers increasingly plan trips through AI assistants or agent-based tools, the OTA that supplies the underlying intelligence — inventory, pricing, availability, personalization — into those tools wins, regardless of who controls the front-end.

Combined with the CarTrawler acquisition announced the same day, Explore 26 makes Expedia Group's B2B ambition explicit: build the most comprehensive travel supply and intelligence layer available to enterprise partners, and become indispensable infrastructure rather than a consumer brand competing on brand loyalty alone.