Amadeus Data: K-Pop Tours Lift Hotel Occupancy and Rates in Singapore and Bangkok

Event-driven demand is measurable weeks ahead, and Amadeus Travel Intelligence data on the BTS and BIGBANG Asia tours shows how sharply it can move flights, occupancy and rates.

Flight bookings during concert windows are up 100% in Nagoya, 62% in Singapore and 41% in Bangkok versus 2025. Hotel occupancy averages +49% in Singapore and +31% in Bangkok on concert nights.

Singapore (BTS, 17–22 December 2026)

• International air arrivals for 16–23 December are up 62%, led by the Philippines (+647%), Thailand (+569%) and South Korea (+342%). The Philippines moved from ninth to second-largest source market.
• Occupancy for 17–22 December averages 32% daily, up 49%, peaking at 40% on 19 December (68% ahead of last year).
• Average daily rate across the six show nights is $237, up 6%; rates for 16–18 December are up 10–12%.

Bangkok (BTS, 3, 5 and 6 December)

• International air bookings for 30 November–6 December are up 41%, with Southeast Asia up 199% (Indonesia +350%, Singapore +296%, Philippines +206%).
• Occupancy on 3 and 5 December is up 31% on average; weekly average rates are about $121 versus $105 (up around 15%).

Nagoya (BIGBANG, 5–6 December)

Flight bookings are up 100%. South Korea accounts for nearly half the rise and now makes up 37% of bookings (+185%); Seoul is the largest origin at 28% (+122%).

Paul Wilson, SVP Hospitality Asia Pacific at Amadeus, said fandom is redefining tourism across Asia Pacific and that hoteliers can capture new demand and encourage longer stays with offers and local experiences.