Trivago is a Dusseldorf-headquartered hotel metasearch engine founded in 2005. Expedia Group acquired a controlling stake in 2013, and Trivago has since been listed separately on NASDAQ (TRVG) and the Frankfurt Stock Exchange while remaining majority-owned by Expedia Group.
Trivago does not sell hotels directly. It compares prices for the same hotel across hundreds of OTAs, hotel chain websites and other booking sites, earning revenue when users click out to a partner. Its business is dominated by cost-per-click advertising bids from major OTAs and hotel chains, making it highly sensitive to bidding behavior from a small number of large customers.
Trivago is one of the four major global hotel metasearch brands alongside Kayak, Skyscanner and Google Travel. It is particularly strong in Europe and Latin America thanks to localized country sites and high consumer brand recognition driven by years of heavy television advertising.
Trivago famously built its brand through ubiquitous television campaigns featuring localized "Trivago Guy" presenters in dozens of countries. The company has at times struggled with revenue concentration risk when its largest OTA bidders pulled back marketing spend, leading to several rounds of strategy and product changes focused on differentiated content and direct hotel relationships.
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Trivago's ADRs resumed trading on the Frankfurt Stock Exchange's Open Market on June 26, 2026, after Clearstream issued the settlement declaration that had been outstanding since a 2023 ISIN change suspended German trading.
Trivago launched a share repurchase programme of up to €20 million using a Rule 10b5-1 trading plan after its management board approved the plan on May 29.
Trivago reported its fifth consecutive double-digit revenue quarter, with Q1 2026 total revenue up 15% year-over-year, and raised its full-year 2026 Adjusted EBITDA guidance to around €25 million.
Trivago has filed an antitrust damages claim against Google in Hamburg, alleging the search giant systematically favored its own hotel metasearch product from 2014 through 2025, suppressing competition.
Trivago has promoted three long-tenured internal executives to C-level roles covering technology, intelligence, and commercial strategy, signalling confidence in homegrown talent as the company builds on its recent revenue growth.