STR Report

STR Report is a benchmarking report produced by STR (Smith Travel Research, now part of CoStar) that compares a hotel's performance against its self-selected competitive set. STR reports are the de facto industry standard for hotel performance benchmarking and are used by virtually every branded hotel and most independents in major markets.

What's in an STR report

STR reports typically include:

• Occupancy, ADR, and RevPAR — for the subject hotel and the comp set average
• MPI, ARI, and RGI — performance indexes vs the comp set
• Year-over-year change — vs same period last year
• Trend data — daily, weekly, monthly, year-to-date
• Segment splits — sometimes broken out by transient vs group, weekday vs weekend

How STR collects data

Participating hotels submit their daily occupancy and revenue data to STR, which aggregates it anonymously into market and comp set benchmarks. The report shows the participant their own data, the comp set average, and their performance relative to it — but never the individual data of any other hotel.

Why it matters

STR reports are the shared language of hotel performance. When investors, asset managers, lenders, and brand teams talk about hotel performance, they're almost always referring to STR data. Hotel management contracts and incentive fees are frequently tied to STR-measured performance vs comp set.

Beyond STR

STR has competitors and complements, including:

• HotStats — focused on profitability metrics (GOPPAR, departmental P&L)
• OAG and Cirium — adjacent travel data
• Cendyn, Lighthouse, FairBooking, Demand Calendar — various rate shopping and demand intelligence tools

But for top-line performance benchmarking, STR remains the dominant standard.