RevPOR (Revenue per Occupied Room)

RevPOR (Revenue per Occupied Room) measures the total revenue a property earns from each room that is actually sold, including room revenue plus ancillary spend such as food and beverage, spa, parking, early check-in and other extras. Where RevPAR spreads revenue across every available room and is therefore driven by occupancy, RevPOR isolates the value of the guest in the room — it answers "how much is each occupied room worth to us?" rather than "how well are we filling the hotel?"

Formula

RevPOR = Total Revenue ÷ Occupied Rooms

For a room-revenue-only view:

Room RevPOR = Room Revenue ÷ Occupied Rooms (equivalent to ADR)

The relationship to TRevPAR is direct:

TRevPAR = RevPOR × Occupancy Rate

Example

A 150-room hotel sells 3,600 room nights in a month. It generates €468,000 in room revenue and €117,000 in food, beverage, parking and upsell revenue, for €585,000 total.

RevPOR = €585,000 ÷ 3,600 = €162.50

Its ADR over the same period is €130.00, so the hotel is capturing an additional €32.50 of non-room spend per occupied room.

Why it matters

RevPOR is the cleanest way to see whether a property is monetising the guests it already has. Because it is unaffected by occupancy, it will not flatter a hotel that is simply discounting to fill rooms, and it will not punish one that is deliberately running lower occupancy at a higher-value guest mix. Revenue managers use it to compare the true worth of different source markets and channels — an OTA-sourced leisure guest and a direct-booked package guest can carry the same ADR but very different RevPOR once ancillary spend is counted. It is also the natural metric for measuring the impact of an upselling programme, since successful upsells lift RevPOR immediately while leaving ADR and occupancy untouched.

Related

• TRevPAR (Total Revenue per Available Room) — the same total-revenue view expressed per available room rather than per occupied room
• ADR (Average Daily Rate) — the room-only equivalent of RevPOR
• RevPAG (Revenue per Available Guest) — a per-guest rather than per-room view, useful where occupancy per room varies
• Ancillary Revenue and Upselling — the levers that move RevPOR above ADR
• CPOR (Cost per Occupied Room) — the cost-side counterpart; RevPOR minus CPOR gives a rough per-room contribution